“Be curious, be versatile & open to changes. Critic your knowledge of art/design to improve yourself”
Tell us a bit about the beginning of your career as an artist. What made you decide this was your calling?
I had been drawing & painting since the age of 5. My mom & dad had been the greatest motivators for me to keep drawing and kept spoiling me with all the artistic books and stationery.
After completing my MBA, like every other ‘New media grad’ I got into Social Media Marketing in Mumbai. After 2 years I realized that is not my forte. Co-incidentally, I got a big wall-art from my friend’s studio in Bangalore and it was a wake up call that design/art is my ultimate field of growth.
Till date, I have worked as senior designer in different agencies in Bangalore and learnt a lot of commercial designs, also met some amazingly talented colleagues in India and overseas.
Currently, am an independent consultant of design & illustration, artist, and into independent art-direction with Kerosene Digital, Bangalore.
You are a designer and an entrepreneur. Which role do you enjoy the most? Also tell us about your firm Red Sketchbook.
Design keeps me disciplined, art gives me freedom to experiment. I enjoy both sides of the coin. Somedays can be a design-day for me. I will create some well-calculated brand identity, branding for a certain client. Other days can be a art-day, when I create a random caricature, portrait sketch.
Red Sketchbook is something similar to a ‘pen-name’ for a writer. It’s an alternate identity for me. Red Sketchbook where you get to see all form of randomness through a pencil, pen, paper, charcoal, digital tablet etc. I actually had one tiny red sketchbook in my childhood which contained some silly secrets, doodles etc. Unfortunately I lost it somewhere.
What is your workflow pattern right from planning to execution for any assignment?
I prefer versatility. Since am open to different kind of projects, the workflow depends on the kind of project am getting.
Let’s say, I got a bunch of caricatures to be done within 3 days & should be done digitally.
1st, I create a rough sketch on paper to create the character. 2nd, I make a composition in photoshop with different references & the person’s original photo. 3rd, I start creating outline & eventually inking (means coloring).
Basically I jot down the idea first on paper, then decide the medium/tools I am going to use, unless there’s any specific request from the client.
Your work involves being creative. Where does the inspiration come from?
I am very active on Behance, Instagram & obviously facebook. I follow a lot of artists around the world in different disciplines under art. I try to understand their style, color usage etc.
For selecting portrait characters I usually refer to current trending movies, series etc. I have made caricatures of my colleagues, my dogs etc.
Typically, what does your day look like?
I am a night owl. All my world-changing inspiration comes in the head after 10 pm.
I wake up around 9 am, have breakfast, check mails, list down client work, pending work, and EOD try to finish what i listed. After dinner I usually think of fresh new work.
Which has been your most memorable project and why?
I recently made 36 caricature illustrations for a Bangalore based agency ‘MoEngage’ for their clients. It took me 4 days to complete. Here are few of them –
Few months back I collaborated with a Singapore based Author Mr. Joe Escobedo for his children book – ‘the Little Monkey Bear’ avialable on Amazon –
Yay! So Miss #LittleMonkeyBear arrives at my place after her long trip from USA to Kerala to Bangalore. ?Do pick your copy from Amazon.com Amazon Kindle as ebook & print.Background song courtesy: Shura ???Riya Joe Esco
Posted by Red Sketchbook on Friday, 11 August 2017
And the last favorite one had been my digital sketch of Emilia Clarke –
What is the most challenging task you face in your job?
Matching the correct vision with what the client is looking for.
What skills, you feel, should young creatives bring to the table in such a competitive industry?
It’s a great skill to be technically sound in terms of design aesthetics. But don’t stick around with one zone, try different upcoming trends, be curious as much possible. Looking at the fast-changing concepts of designs, see where you fit yourself in 5 years & upgrade yourself to those skills. Be curious about AI & design tools, 3D printing etc. there are so many things to explore.
Any final words of wisdom?
Like I said above, be curious, be versatile & open to changes. Critic your knowledge of art/design to improve yourself, instead of judging other works especially in social media.
Remember the other artist must have spent days to create that best artwork, so motivate yourself to reach that goal, instead of feeling down. Be your best self, send out positive notes.