“Actual learning happens through experiences”
Tell us a bit about the beginning of your career as a designer. How did you start? Have you always known this is what you wanted to do?
Honestly, I didn’t have a plan but I always knew this is what I want to do and rest all just fell in place. Opportunities were always knocking the door. But grabbing the perfect one and not losing it was a task. I believe I’m still not half way through understanding that bit. But, this is just a beginning and there’s lot more to ace! After all great things take time.
Did you undergo any kind of formal training to become a designer and what role has it played in your growth?
Yes, I’m a Visual Communication Design graduate from MIT Institute of Design, Pune. It does play a very important role to be a part of an environment where Design is your first language. You get to know different people, their thoughts about design, and then you build your own work style, reflecting upon and taking from the learnings of your wonderful four years.
What is your workflow pattern right from planning to execution for any assignment?
Well, the nature of the project decides what process needs to be followed. The brief which is crisp and to the point saves a lot of time and efforts. But most of the time you need to get the brief cleared before you actually start working on that specific project to avoid obstacles in the future. Research helps understanding the target audience, generating the look and feel and most importantly knowing the market trends. Concepts are generated based on the research and passed on for the approval. Once approved, the concepts are developed according to the client’s need and sent ahead for execution. Client is in a loop at every stage so that it saves a lot of time consumed during the approval of the concepts.
This is the basic process which is followed and obviously it’ll change in future. Experience changes everything I believe!
Your work involves being creative. Where does the inspiration come from?
People. People around me play the most important role in me being creative. Observing people is my hobby. I get inspiration from them and their behavior. Other than that, I’m highly influenced by Indian culture and festivals. I like being vibrant and obviously that reflects in my work.
Typically, what does your day look like?
I don’t plan my day. Unless there is a lot of work and deadlines. I try and keep the stress out of my way. That helps me think and work faster when the situations are actually stressful. I’m very active on social media, as I said I love observing people. Also following designers and their blogs across the world helps me understand the latest design trends. I always keep a check on that. My day at work doesn’t end without having at least three cups of strong coffee and grooving over some Bollywood music!
Which has been your most memorable project and why?
Oozoo – Oodles of zest, it was a hypothetical branding for an omelet bar. It started off as an any other classroom project but eventually I got emotionally attached to it. I did every single thing to make it look like how it looks today. And I couldn’t be more satisfied.
What are the challenges you face while working on such projects?
I would say instead of facing challenges in the later stages of the project, take a project which in itself is a challenge. You never know what you would discover; not just for the sake of project but within yourself.
I was a pure vegetarian when I took up this project. To understand your consumer/ target audience, you have to first imagine yourself in their place. Yes! I started having eggs. And lord! the omelet tastes amazing!
What technical skills, or otherwise should one have to be ready for this industry?
If someone is good at creative conceptualization; technical skills are always an add on. It helps you execute exactly what’s on your mind. It’s not a necessity I would say but technical knowledge makes it easier to express your thoughts practically, visually. And in my knowledge, people understand visual references more than anything.
Any final words of wisdom for the artists to bring their creative best in their work?
Although, I just graduated from college a few months ago, I still believe I’m a learner. And probably would love to learn new things all my life. Learning doesn’t happen just academically but through experiences. This industry is full of great designers and artists. How you make yourself stand out is the real game and that’s where ‘your’ experience will come into the picture. Never underestimate your work. Even a dumb situation teaches you how to smoothly tackle one!