“Observation is the key to detail, observe each and everything that walks your way, every second of your life.”
Tell us a bit about the beginning of your career as an designer. How did you start? Have you always known this is what you wanted to do?
As Lorinda Mamo says, “Every great design begins with an even better story”. As a child, I always had the urge to create – a sketch or something like best out of waste. Also, I was passionate about cars which encouraged me to opt for automotive engineering after high school. Back in 2011, I was not even aware that design institutes existed. Thanks to my mother, who did a lot of research and discovered the field of transportation design. This was exactly what I was looking for, as form and function were more important to me rather than the technical aspect. I got selected in MIT, one of the best design institutes of India which gave me a very wide perspective to look at design as a whole and not just any particular discipline.
Did you undergo any kind of formal training to become a designer and what role has it played in your growth?
Getting admission in M.I.T Institute of Design, Pune is the best thing that has happened to me in terms of education. I really did struggle learning design in this institute because of my negligence though. The good part was, the institute never stopped me from exploring other disciplines, which helped me learn design widely. This where I started exploring communication design. It led me to start doing my own illustrations and putting them out there on the walls. There was more of peer learning for illustrations and little bit of self learning as how to scale up the on-screen illustration to a wall.
What is your workflow pattern right from planning to execution for any assignment?
When it comes to designing a wall, for me it just can’t be any random illustration or something personal which would go on a wall. When you are asked to design a wall for a space it should really communicate with the surrounding/environment or the space it is in. For me whatever goes on the wall is either personal to a client or it dwells within the space. The process involves getting to know the client or the space, then taking down the measurements, visualising what goes where and how different it can be, getting the pencil in hand, start exploring, making the digital files, let it fly to the client, wait for approvals, but try to be the best at selling what you want considering their requirements and then the magic of execution. So basically a general process a designer should follow.
Your work involves being creative. Where does the inspiration come from?
Creativity – I would call it sleep or pot ideas. They are these crazy ideas which run through my brain specially when I am sleeping like I literally dream about them and weirdly remember it when I am awake. Some ideas just pop up when I am inside the washroom where the retrospection happens for the longest time. Also there have been some amazing people like my family and friends who have been a part of my learning process throughout. Also, Bollywood has a lot of influence on me, which brings out the RANGEELA BAAZIGAR part of me.
Which has been your most memorable project and why?
There were lot of interesting projects that came my way but that crazy one I am still searching for it. It can be a wall, a product, anything but it should have a social impact. It should affect people’s way of thinking. Until then the learning continues.
What are the challenges you face while working on such projects?
Every project comes with its own new difficulties and the challenge is to tackle them. Beginning a project itself takes time sometimes and getting the right direction is another challenge.
What technical skills, or otherwise should one have to be ready for this industry?
Every single person on this planet can design, you don’t need to be an artist for that. Design thinking is what one needs to develop, skills can be acquired with time. I think one really needs to design a product which can be validated, be it physical or digital.
Any final words of wisdom for the artists to bring their creative best in their work?
Follow your intuition, that’s the best way to move ahead. Not necessary we have to struggle always and get through great difficulties to bring up a crazy output. If simple ways lead you there, just take it. Observation is the key to detail, observe each and everything that walks your way, every second of your life.