“Be updated with the latest design formulas and trends, communicate fluidly and stock your designs and sketches.”
Journey so far:
I was never a typical aspiring engineering techie student from my school or college days. My passion was art and architecture. I got more interested in contemporary art and design. My talent and ideas originated from the genes of my grandmother and soon it developed in to full-time passion. I started freelancing designs from college which was general designs like poster, brochures, banners for events. And then I found interest in designing logos and Brand identities and now it is going on in full-swing!
I’ve been doing brand designs for corporates, start-ups and events for little more than 5 years now.
One of my most valuable designs are for brands who are from overseas. “Overs Digital marketing” from Poland, “LensHead Piktures” from USA, “Nadav Boretzki Photography” from Israel, and there are amazing other logos which I made for Companies and Start-ups in India.
My Inspiration and Approach :
Who can work without inspiration? None. My greatest inspiration was stamps. I collected around 2000 stamps from my school days and I was fascinated by the tiny details of designs inside a tiny piece of paper. I regularly collected stamps which has a painting or a design compared to a regular photograph. That led me to start making logos. The idea of squeezing an entire business into a pictorial representation is the real challenge. I approach my designs aesthetically from scratch. Pencils and paper is the best way to start with. Gives you a headstart at what you are going to do. It helps you not to deviate from your sketch towards any other designs, which may lead to copying styles.
Technical and Soft Skills:
If you are a designer like me, the first thing you need to have is good communication skills where you should be able to express in very basic layman terms. Although designers use a wide variety of terms in designing, your client may not understand them. For example, “Gradient” is a term for combination of two colours in a single object. The client might tell you “Can you bring blue from that green, or, mix those two colours” which you cannot understand. That is
very important in terms of soft skills. Technical skills requires a lot of patience, collection of your free time works, stocking your designs and experimentation with new ideas. Even if your design does not feel right, don’t delete it. Save it. Save all your works which may come in handy for you. And save different color combinations in a file. Be regularly updated about the current design trends which corporate people like to have. Staying updated and practicing new design trends is a must to survive in this field.
Be updated with the latest design formulas and trends, communicate fluidly and stock your designs and sketches.
Standardise your pricing and avoid designing over-time or don’t take many projects at a time. Try to concentrate one project at a time. You might become a great visual designer if you crack these shells and come out.