“Ideate and implement”

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Tell us about your academic phase at the most coveted National Institute of Design. What did you specialize in?

After completing my grads from Symbiosis Institute of design in Communication design, I decided to do a Masters course at NID in design for retail experience. Retail gave me a new insight in mixing different mediums like furniture, space and blending my graphic skills was a different experience.

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

Your focus seems to be on Retail Design. Why? Where do you draw inspiration from?

Although I specialised in Retail, I can work across different specialisations of design. I guess that happens, as the foundation, process and design principles remains the same for all. I did my final year project building a digital installation for a store, which also led me to interaction design work.
I draw inspiration from different things around me, day to day life and nature. Although there is no fixed way I believe.

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

Which has been your most memorable piece of design that you have created? Can you give us a brief description about it and the tools that you used for the same? 
I have quite a few favourites, but here’s an Illustrative Installation done for my college fest ‘Dfrost’.
They are painted on Corrugated sheet, cut in form of skateboards to reflect the fun involved in the fest and hung from ceiling to give a free flowing effect.
The various illustrations portrays various moods/elements / activities in the fest like Dance, Surreal moments, games, etc

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

What are the challenges that you face while working on such projects?

Challenges can come in various forms and stage, from ideas to implementation. The best way to deal with it, come up with multiple solutions or ideas for the same and validate with requirements/ feasibility or with your peers.

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

What is your usual workflow pattern?

For any given project, its important to understand what the brief is and stick to it. Brainstorming, research study, analysis of requirement, coming up with multiple solution and validate whats most relevant.

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

What are the tools/software that you use regularly as a part of your work?

Pencils, Micro tip pens, Adobe suite.

Pic Courtesy : Saloni Sinha

Pic Courtesy : Saloni Sinha

What is your message for aspiring designers? What technical skills does the industry look for the most in a fresher?

Ideate and Implement. We all think of great ideas, but forget to implement:)
Technical skills can be built according to their interest, a pen and drawing book comes handy, make good use of it. Explore till you become better and enjoy the process. 🙂

You can view more of Saloni’s work here.

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